Apple’s M4 chip overhaul to revive Mac sales, AI push lifts stock 4.3%Mutual FundApple’s M4 chip overhaul to revive Mac sales, AI push lifts stock 4.3%

Apple’s M4 chip overhaul to revive Mac sales, AI push lifts stock 4.3%


Apple Inc. is planning to boost slowed-down computer sales and is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence, as per a report by Bloomberg.

“The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27% in the last fiscal year, which ended in September. In the holiday period, revenue from the computer line was flat,” the report stated.

Apple shares increased 4.3 per cent to USD 175.04 on April 11 in New York, the biggest single-day gain in 11 months. They had been down 13 percent this year through Wednesday’s close.

According to people with knowledge of the matter, the company released its first Macs with M3 chips five months ago and is already nearing production of the next generation—the M4 processor. The new chip will come in at least three main varieties, and Apple is looking to update every Mac model with it, said people who asked not to be identified, as the plans haven’t been announced, as per the report.

The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27% in the last fiscal year, which ended in September. Revenue from the computer line was flat during the holiday period. Apple attempted to breathe new life into the Mac business with an M3-focused launch event last October, but those chips didn’t bring major performance improvements over the M2 from the prior year, as per the report.

Apple is also playing catch-up in AI, where it’s seen as a laggard to Microsoft Corp, Alphabet Inc’s Google, and other tech peers. The new chips are part of a broader push to weave AI capabilities into all its products. 

Apple aims to release the updated computers beginning late this year and extending into early next year. There will be new iMacs, a low-end 14-inch MacBook Pro, high-end 14-inch and 16-inch MacBook Pros, and Mac Minis — all with M4 chips. However, the company’s plans could change, as per the report.

Additionally, Apple is looking to bolster its presence in the artificial intelligence (AI), where it has been perceived as lagging behind competitors like Microsoft and Google. The report added that the new M4 chips are part of a broader push by the company to integrate AI capabilities across all its products.

Apple plans to release the updated Mac models in late 2024 and extend into early 2025. The company is also looking to follow up with more M4-powered Macs throughout 2025, including updates to the 13-inch and 15-inch MacBook Air, the Mac Studio, and the high-end Mac Pro.

The M4 chip line will include an entry-level version called Donan, more powerful models named Brava, and a top-end processor codenamed Hidra. Apple is expected to highlight the AI processing capabilities of these new chips and how they will integrate with the upcoming version of macOS.

(With Inputs from Bloomberg)

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it’s all here, just a click away! Login Now!

Catch all the Corporate news and Updates on Finplay.
Download Finplay News App to get Daily Market Updates & Live Business News.

More
Less

Published: 12 Apr 2024, 07:54 AM IST

Disclaimer: Along with publishing our own news, we get news from various sources namely from news wires ANI, PTI, other reputed finance portals and individual journalists. We are not legally liable for any inaccuracies in the news and expect the reader to do their own due diligence.

http://ganesh@finplay.in

Finance enthusiast, Mutual fund expert.




Leave a Reply

Your email address will not be published. Required fields are marked *

Finplay

AMFI-registered Mutual Fund Distributor ARN-192179

Company

© 2024 Finplay Technologies Private Limited. All Rights Reserved.